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Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect | 15 CPEU
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Essential lessons in hospitality for every business, from a course that explores hospitality and service tried-and-true lessons from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Learning Objectives
  • Implement unreasonable hospitality and service strategies to serve clients and customers.
  • Assimilate leadership and management protocols to motivate and train staff to provide extraordinary experiences.
Exam 60 multiple choice questions. Downloadable. Unlimited retakes. View our "How It Works" video.
Kindle eBook 2053 KB. ASIN: B0B13W5GPT. Accessible in the U.S. only. You must have an active amazon account. The email associated with your active amazon account, must be the same email used for this order--otherwise you may not receive your Kindle eBook and may need to repurchase it. Kindle eBooks can be viewed on Androids, iPhones, iPads, PCs, Macs, etc. Enjoy Kindle eBooks on any device with the free Kindle app for iPhone, iPad, Android phones and tablets, PC and Mac, and on Kindle e-readers and Fire tablets. Learn more here.
Book Paperback, 288pp. Oct 2022. ISBN-13: 978-0593418574. Book preview
Expiry date May 31, 2024
CDR Activity No.
CDR Performance Indicators View under the "Leadership" category here.

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