The Hacking of the American Mind | 15 CPEU

SKU RDNW191008
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Neuromarketing. It’s how marketing and messages have manipulated the brain’s dopamine, with implications for addiction and depression. Dopamine is the “reward” neurotransmitter that tells our brains we want more—substances (including food) or behaviors that release dopamine in the extreme leads to addiction. On the other hand, serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more--yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. With the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. Explore solutions and a call to action to overcome the altered happiness responses, with implications for food choices and discernment of marketing messages.

Learning Objectives

  • Identify examples and consequences of neuromarketing.
  • Understand the influence of dopamine upon addiction and depression.
  • Articulate the interactions of dopamine and serotonin.
  • Develop neuromarketing solutions and its altered happiness responses, with implications for food choices and discernment of marketing messages.

More Info

  • Exam: 60 multiple choice questions. Downloadable. Unlimited retakes. View our "How It Works" video.
  • Kindle eBook: 3553 KB. ASIN: B01N802BNX. Accessible in the U.S. only. You must have an active amazon account. The email associated with your active amazon account, must be the same email used for this order. Kindle eBooks can be viewed on Androids, iPhones, iPads, PCs, Macs, etc. Enjoy Kindle eBooks on any device with the free Kindle app for iPhone, iPad, Android phones and tablets, PC and Mac, and on Kindle e-readers and Fire tablets. Learn more here.
  • Book: Hardcover, 352pp. Sep 2017. ISBN-13: 978-1101982587
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