Parmesan cheese made from wood pulp. Lobster rolls containing no lobster at all. Extra-virgin olive oil that isn’t. Award-winning journalist Larry Olmsted brings professionals into the unregulated food industry, revealing the shocking deception that extends from high-end foods like olive oil, wine, and Kobe beef to everyday staples such as coffee, honey, juice, and cheese. It’s a massive bait and switch in which counterfeiting is rampant and in which the consumer ultimately pays the price. Recognize what foods to avoid and what to look for, eat and savor—mouthwateringly enjoyable, and utterly relevant to all nutrition and culinary professionals.
Identify consumer issues in the unregulated food industry.
Articulate which food identifiers/names are misleadingly deceptive.
Recognize what foods are identifiers/names are misleadingly deceptive.
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Book: Paperback, 336pp. Oct 2017. ISBN-13: 978-1616204211