Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions | 15 CPEU

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It can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities?

Examine the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Bodies are hardwired for sweets, so food giants have developed 56 types of sugar to add to their products, creating the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Discover how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it.

A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

This is an essential exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.

Learning Objectives

  • Articulate the latest research on food addiction and the body’s natural desire for sweets.

  • Identify marketing campaigns, and cutting-edge food science that have helped exploit and deepen our addictions.
  • Comprehend how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.

Exam: 60 multiple choice questions. Downloadable. Unlimited retakes. View our "How It Works" video.
Kindle eBook: 2137 KB. ASIN: B08BKTKY1C. Accessible in the U.S. only.
Book: Paperback, 304pp. Mar 2021. ISBN-13:
978-08129
97293

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